Monday, 12 May 2014

The Sad Future of Lancie Confirmed: Only a Model Sold Only in Italy



The upcoming Jaguar XE are going to be available with exactly the same supercharged V6 engine already utilised in the F-type expensive car when it proceeds sale next season.

At the beginning of the year it was said that the brand Lancia significantly reduce their activities, if in the upcoming time will only sell a car, and only on the Italian market. This sad future famous brand now confirms revealed plans by Chrysler Fiat Group Automobiles for subsequent years.

While other brands of the group are waiting for expansion - such as Ferrari will offer a new model year, Chrysler will expand the range of three cars and Jeep wants to more than double sales - Lancia On the contrary downloads. The plan is a continuing in time without interruption reorganization of the sales network, after which it becomes the Lancia brand dedicated exclusively to the Italian market.

Offer Lancie will be limited solely to Ypsilon, which shares technology with Fiat 500 Production of the current generation Ypsilon is to be completed in 2018, what will the Lancia then, is not yet clear. Is also possible the definitive end of this famous brand.

Lancia is one of the oldest still-functioning world automakers, was founded in 1906 by Vincenzo Lancia. While in the past, Lancia considered a technical innovator - already in the interwar times as one of the first manufacturers to promote independent suspension and first introduced in 1950, forked serial six cylinder - lose vigor in recent years. Current models seem to be not very attractive to the European consumer. It is precisely because of its key design models (Ypsilon and Delta).

Current Fiat Group boss Sergio Marchionne Chrysler tried to merge with Chrysler Lancia - Lancia began selling cars in Europe, American brands with their logos, Chrysler had to start again in the U.S. market with its features Italian model Ypsilon and Delta. This had not occurred, the Chrysler Delta and Ypsilon are only sold to the British Isles, where on account of the bad reputation Lancia ended and was replaced just Chrysler. Chrysler Ypsilon can then be ordered by Japanese.

Connection with Chrysler Lancia did not help, I have been discarded other joint projects such marks. According to statistics from the European Automobile Manufacturers Association Chrysler and Lancia in Europe last year sold 73,905 cars, a fifth less than in 2012. Brands are also dependent on the Italian market, where Lancia in 2013 sold 57,020 new cars and where her Ypsilon again reached the third place in car sales with 46,522 registrations.

It was so exceedingly large difference in sales between Italy and the rest of Europe explains Lancie plan on staying only in the domestic Italian market. There is even more successful than the Ypsilon thanks to Alfa Romeo, which here last year sold only 31,649 cars.

On the other hand, the current offer Lancie, comprising mostly Chrysler may not be for many fans of the appealing brand. After all, you can name Lancia rather connects with the former square delta, beautiful Fulvia coupe or sports car Stratos than with today's elegant Delta or MPV Voyager.

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